Shefali Jariwala’s Death Creates Buzz Over Anti-aging Industry

Bhubaneswar: The famous reality TV actor Shefali Jariwala, popularly known as ” Kantaa Laga girl” has passed away with cardiac arrest as per the reports. There has been many speculations, debates and opinions on her death and the factor behind it. She was found dead in her Mumbai residence where she was living with her husband Parag Tyagi, who is also a television actor. The actor was well known for her appearance in the most talked about and watched television reality show BIGG BOSS season 13.

After her last rites, post mortem reports and police investigation, there are still so many unanswered questions. Media reports speculate on the real reason of her death. The post mortem findings are still partially out. Shefali was 42 years old when she died.

These kind of incidents are unsettling and highly disturbing when one hears about such young people losing life due to heart attacks, cardiac arrests, though they are rigorously into fitness trainings, diet, disciplined lifestyle etc. Especially the actors who are very particular about their fitness, yoga routines, diet food, when they face such fatal consequences. It is shocking even more. The death of Shefali has left this vacuum of information. We are grappling with things like glutathione, aging tablets or injections, skin lightening therapies which are constantly floating on media regarding the factors driving her death, more so on the young people dying. As the person is not there to defend herself, there are many speculations and versions of information. Many times this brings to the juncture that media enters into the private life of people.

The immense pressure on young actors to be relevant, visible, remembered, and accepted constantly The societal pressure where acting industry is just a microcosm is dealing with deep rooted anxieties which is caused from fear of irrelevance, fear of being forgotten, fear of imperfection and rejection, fear of invisibility. By using those triggers the anti aging and other beauty industries run. These industries have weaponized those fears and brought us with multiple solutions to be chosen.

The societal pressure on beauty standards have become very much institutional and AI driven. The definition of beauty is taught as a version of algorithmic fix and it is sold back to the people as the norm. The entire ecosystem is operating as everything that is consumed by the people visually has the standard of beauty being in a package. The norm of beauty has been set scientifically and algorithmically defined which is made normal for people.

We have more regulations in terms of what one can consume as compared to what one can inject on his/her face with. It is a completely unregulated grey area where the intersection of technology, aesthetics, of wellbeing, pharma are put together. There are medical procedures, prescriptions, advices to deal with it. But interventions are made by non medical professionals which are huge cause of concern.

Chasing eternal youth has becomes a new normal. It is not just about aging because aging is evolution. One can either chose to embrace those evolutions or fight it by preserving yourself within a time capsule. At present everybody is looking in the same airbrushed version because of this constant feeding of information that epitomizes eternal youth. This is an oxymoron. People are choosing self eraser over self preservation. The most basic instinct is self preservation. We are being rubbed off our instincts over self eraser.

-OdishaAge

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