Lux Cozi wins over Amul Macho as ASCI dismisses baseless and false complaint around new advertisement
Kolkata : Lux Industries Limited has won the legal battle against Amul Macho regarding their latest TVC starring Varun Dhawan marking it as a thumping win to reiterate Lux’s strong brand equity over baseless claims by Amul Macho. In a significant ruling, The Advertising Standards Council of India (ASCI) in its judgement dated 24.09.2021 has…