Insights into customer behavior have always been the key to successful customer engagement. However, the crucial question remains: Can AI and hyper-personalization enable brands to differentiate and become more relevant? ETBrandEquity.com and CleverTap return with The Big Leap Season 4 to help brands navigate the modern customer engagement landscape. New Delhi | April 8, 2025:In…
Bhubaneswar: PhonePe today announced a partnership with Star Health and Allied Insurance Company Ltd. (Star Health Insurance), India’s largest retail health insurance Company, to offer customers health insurance with a monthly and annual payment option. With this partnership, PhonePe users will now be able to avail of ‘Star Comprehensive Insurance Policy’ on the PhonePe app…
Bhubaneswar: Max Life Insurance Co. Ltd (“Max Life”) in association with Kantar recently unveiled the India Protection Quotient (“IPQ”) 4.0 survey. Tapping 5,729 respondents across 25 Indian cities [between 10 December 2021 to 14 January 2022], the survey was carried out during the recent wave of the Covid-19 pandemic. East India registered a protection quotient…
