Bhubaneswar: Recently, the Ministry of Information and Broadcasting of the Union Government has notified a warning to all FM Radio stations. This notice states that the Ministry has come to know about many kinds of obscene and offensive content being broadcast on various private FM Radios. Other than that, the radio jockeys often use many kinds of illicit, dual- meaning and offensive words as well. languages during their programs. These types of broadcasts can be defamatory so they should be stopped.
When private organisations are given a licence to start a radio station they have to sign a contract in which it is mentioned the kind of content, language, advertisements, and messages the radio station can broadcast. According to this, private FM radio stations are prohibited from using offensive languages or broadcasting such programs. It is guilty under Indian law. In this case, the Ministry has warned the private FM radio stations to stop broadcasting and cancel their licences by punishing them.
Akashvani had created the trend of delicate and tasteful programs in India, which it still jas been continuing to do. For a few sections of people, Akasvani is the pure and perfect pronunciation. In this regard, the question arises why radio took such a turn. Another identical context comes to mind during this discussion, why the radio jokey suddenly start to speak in a hybrid language by abandoning the purity of the language he/she uses in a program. It is an insult to the regional language which is the core medium of that channel. This not only happens on radios but on television channels also. The reason behind this is that the radio channels consider the modern English medium youth as their target listeners, so they try to attract them by using such a hybrid language. Unfortunately, the current generation speaks the same language as the radio jockeys.
Akhil Mittal, the prominent retired newsreader of Akashvani, New Delhi, says that the radio jockeys chose to take up such obscene and distasteful topics or languages for gaining cheat, instant popularity. Though advertisement is the source of income for the private radio channels and popularity is one of the major factors for getting more advertisements, therefore private FM channels try their best to get more popular. The private channels have to pay a hefty amount for the licence and also pay taxes. This might be a factor leading these channels to prefer to cheat popularity strategy. But Kamal Sharma, a well-known anchor of the Vivitbharati channel of Akashvani said by disagreeing with this, it is not necessary to be cheap and vulgar for being popular.
All the radio jockeys are not the same. Every one of them does not present the
Selves in the manner. Each one has its style and ways to attract listeners. As the popularity of FM radio is more and the youth is affected by this, there should be an approach of responsibility in each program and subject that are being broadcast on this channel, the language and words used in it. The radio jockeys should realise their accountability and perform maturely.
-OdishaAge
