Bhubaneswar: Raksha Bandhan is a traditional and age-old festival celebrated with great joy across India. In Odisha, it is uniquely observed as the birthday of Lord Balabhadra, the elder brother of Lord Jagannath. Sisters tie colorful rakhis on their brothers’ wrists, symbolizing love and protection, and receive gifts in return. Families gather, and homes are filled with festivity. Spiritually, people also tie rakhis to deities like Shri Krishna, Ganesh, Hanuman, and even cows, reflecting deep reverence. Though
celebrated nationwide, each region has its own beliefs and customs, making Raksha Bandhan a beautiful expression of love, faith, and cultural diversity.
This year in 2025, Raksha Bandhan will be observed on 9th August. In modern times, as the world embraces digitalization and technology, the way we celebrate has also evolved. Sisters now send rakhis through online platforms and digital mediums, bridging distances with just a few clicks. With the efficiency of modern courier services and e-commerce, delivering rakhis and gifts across cities or even
countries has become seamless. While the essence of the festival remains rooted in tradition and emotion, technology has made it more accessible and inclusive for families separated by geography but united in spirit.
As we prepare to celebrate Raksha Bandhan this year, on 9 July. One should cherish the timeless bond between siblings rooted in love, protection, and shared memories through this festival. Whether near or far, technology becomes the thread that keeps hearts connected. May this auspicious day bring joy, blessings, and togetherness to all. The last but not the least, the rich culture and traditions we carry along with these festivities are to be sustained and revered forever.
-OdishaAge
