Odisha Launches ‘Pitha on Wheels’ to Celebrate Raja Festival and Boost Women-Led Enterprises
Bhubaneswar: In a unique blend of cultural celebration and economic empowerment, the Odisha Government’s Mission Shakti Department has launched ‘Pitha on Wheels’, a mobile food initiative aimed at promoting traditional Odia cuisine while creating greater market opportunities for women entrepreneurs during the Raja Festival. The initiative features specially designed vehicles that travel to different locations,…